LeadSquared: Managing Rapid Growth and Global Expansion

LeadSquared is a Bengaluru-headquartered unicorn that provided end-to-end marketing, sales, and onboarding automation solutions on a SaaS (software as a service) platform. It aims to offer the best-in-class sales execution platform for high-velocity sales teams. In 2022, it had about 1200 employees largely in India. In addition to operations in Bangalore, it has operations in Noida, Hyderabad, and Mumbai in India, New Jersey in the US, and Johannesburg in South Africa (after acquiring another firm in the same space). More recently, it has established offices in Jakarta, Indonesia and Melbourne, Australia. LeadSquared has over 2000 customers across 40 countries.  

The case provides a context to examine the issues faced by a technology startup as it raises funds, attracts employees, and acquires clients. It ends with the stage where the organization aspires to expand, and the leadership is contemplating on the challenges it might face as it expands into new geographies.