Dr. Y L R Moorthi leads discussion on ‘Marketing and Branding in the Age of AI’ as part of the ‘IIMB Podcast Series’ aired on 19th February
In the 24th episode of the ‘IIMB Podcast Series’ aired on 19th February 2024, Dr. Y L R Moorthi of the Marketing area of IIM Bangalore leads a discussion on, ‘Marketing and Branding in the Age of AI’. During this session, Dr. Moorthi explores digital branding, offering insights for marketers in the digital landscape. The engaging discussion covers prioritizing branding across digital platforms and the relevance of timeless principles amidst technology. Dr. Moorthi also showcases AI’s role in brand strategies with examples of successful repositioning and personalized marketing. The conversation emphasizes authenticity and its intersection with AI, aiding brands in conveying values and building trust. From social media to e-commerce, Dr. Moorthi guides brands through the evolving digital realm. The episode also covers crisis management in the social media age, highlighting AI’s role in safeguarding brand integrity.
The IIMB Podcast Series is conducted jointly by the Communications Office and the Student Media Cell of IIM Bangalore. It is a platform to discuss the latest business, economic, management and social issues that are relevant. The Podcast Series features IIM Bangalore fraternity, including but not limited to, the faculty members, alumni and students, who provide their insights and perspectives on the topics and issues that surround us.
Link to video:
https://iimblr1-my.sharepoint.com/
Link to audio podcast:
https://on.soundcloud.com/THTxt
https://podcasts.apple.com/in/podcast/episode-24-prof-ylr
Spotify link:
https://open.spotify.com/episode/377ZysuziUHSxBAUm6YSUv?si=X6u71Hr6RquA9nSZu_lA0Q
The IIMB Podcast – Episode 24: Prof. YLR Moorthy on Marketing and Branding for Gen-Z in the digital age (google.com)