Guest lecture by the Consul General of Switizerland

The Consul General of Switzerland and CEO of Swissnex, Jonas Brunschwig, delivered a guest lecture to the students of IIM Bangalore as part of the Global Marketing course offered by Dr. Malika. The Consul General highlighted the attractiveness of the Swiss market with respect to its political, economic, and cultural aspects and provided insights into how an Indian company can start their operations in Switzerland. He discussed the evolution of Switzerland as one of the world’s leading economies.