Tech start-up Founders highlight prioritizing customer needs at the 6th edition of Velocity Series
IIM Bangalore’s NSRCEL hosted more than 80 tech start-up Founders at the 6th edition of the Velocity Series, as part of the centre’s Velocity – the Revenue Stage Incubation program.
Pawan Kumar Rai, Co-founder of Finshots and Ditto Insurance, shared valuable insights on how start-ups can stand out through differentiation and innovation. He pointed out that understanding customers beyond numbers is crucial. Pawan shared his experiences from his journey with Finshots and Ditto, emphasizing long-term planning for sustainable growth and actionable strategies for building a unique value proposition.
This session helped Founder attendees navigate the unconventional path of a crowded market by prioritizing customer needs.