Dr. Srivardhini K. Jha makes valuable contributions to product-diversification literature; published in Business & Society

The research paper, ‘Context-driven Diversification in Social Enterprises’ co-authored by IIMB faculty Dr. Srivardhini K. Jha, Entrepreneurship area and Prof. Nachiket Bhawe, UNC Pembrook has been accepted for publication in Business & Society.

The study investigates the often-overlooked role of context in product diversification—particularly in Social Enterprises (SE). It offers nuanced insights into how different types of diversification can help SEs balance their dual goals of financial sustainability and social impact, offering fresh perspectives on a vital, yet under-researched area of enterprise strategy.