Empathy isn’t normative but functional in strategy, says Prof. Prateek Raj at the launch of ‘Atypical: Five Strategy Rules for a New World’

Prof. Prateek Raj of University College London (UCL) led a course on Strategic Stewardship during his time at IIMB. Its teachings were targeted at senior leaders who sought to decipher 21^st century strategic dilemmas while running a successful business. That is when he happened upon the idea for ‘Atypical: Five Strategy Rules for a New World’. The book—three years in the making—was unveiled in the presence of Prof. Raj, IIMB Director Dr. Rishikesha T. Krishnan; PGP & PGPBA Chairperson Dr. Manaswini Bhalla, Economics area; and Dr. Trilochan Sastry, Decision Sciences area, on 28 February 2025.