Professor R Srinivasan, faculty from the Strategy area, publishes book on ‘Platform Business Models’

Published by Springer, the book is currently available online at https://bit.ly/3gL0sB0. Leveraging the early literature on network economics and strategy frameworks, Professor Srinivasan explores how platform business firms evolve in the modern business world. Taking a strategic perspective, he engages the reader with core concepts, case studies, and frameworks for analysing platform business firms. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.