Heritage is only half the story: Dr. Amar Sapra

Memorable visitor experiences are key to strengthening India’s tourism economy, argues Dr. Amar Sapra, Production & Operations Management area, in a piece for Forbes India.

In the article ‘India can attract more tourists by reimagining visitor experiences’, he makes the case for reimagining heritage tourism not just through conservation, but through the way history is interpreted, narrated and experienced.