Apple’s price shock, Samsung’s opening: Why value beats discounts in India? : Dr. Sandeep Yadav

In a Business Today article titled ‘Does Apple’s price shock give Samsung a rare opening in India?’ Dr. Sandeep Yadav, Strategy area, analyses how Apple’s steep price increase on existing iPhones in India could reshape the premium smartphone market. They contend that Samsung’s opportunity lies in competing on value rather than price, by positioning the Galaxy as the rational choice for buyers weighing the cost of the Apple premium.