Prof. Gopal Das joins Editorial Review Board of Journal of Consumer Psychology

Dr. Gopal Das, faculty in the Marketing Area at IIM Bangalore, has accepted an invitation to join the Editorial Review Board (ERB) of the Journal of Consumer Psychology (JCP), a Financial Times 50 (FT50) journal.

The Journal of Consumer Psychology publishes research on the psychology of consumer behaviour, including consumer judgment and decision-making, information processing, and affective, cognitive, and motivational processes.