Supply chain design can be the edge that capital cannot buy : Dr. Nishant Kumar Verma

For start-ups in hardware, clean-tech, or hybrid systems navigating disruptive markets, funding rounds, product innovation, and customer acquisition make up the essential levers to market strategy. Dr. Nishant Kumar Verma, Production and Operations Management area, IIMB, and Shiril Saju, PhD student at IIMB, however, make the case for how supply chain design shapes start-up success in their article ‘Why start-ups should care about operations early on’ for Hindustan Times.