Prof. Gopal Das’s paper titled, ‘Pandemics and Marketing: Insights, Impacts, and Research Opportunities’ has been accepted in Journal of the Academy of Marketing Science.
Pandemics and Marketing: Insights, Impacts, and Research Opportunities
Journal of the Academy of Marketing Science (JAMS)
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, wit...
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