
Book launch | New edition of Marketing Management features India-centric insights by Dr G. Shainesh
The 17th edition of Marketing Management, a global industry standard in the field of marketing, co-authored by Dr. G. Shainesh, Marketing area, brings together distinguished scholars, Prof. Philip Kotler and Prof. Alexander Chernev of Northwestern University, Prof. Kevin Lane Keller, Dartmouth College, and Prof. Jagdish Sheth, Emory University, for contributions to the India-focused adaptation.
The volume presents a comprehensive treatment of contemporary marketing challenges, with updated content on globalization, digital platforms, and technology-led transformation. The India edition offers a substantial contribution to business education through its curated addition of over 55 case studies and caselets from the Indian market, providing rich context for learners and practitioners operating in diverse economies.
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Akunthita Gogoi
Akunthita Gogoi, Copy Editor – Centre for Teaching and Learning, was relieved from the services of IIMB on 30th May 2025. She has been with the Institute for more than two years, having joined on 5th December 2022. She has been a committed team player and multitasker, and has contributed significantly towards CTL deliverables. During her tenure, she emerged as the lead for copyediting, content development and programme management related tasks.

CSITM hosted panel discussion titled ‘The Semantics of Meaning: Exploring NLP’s Capacity to Interpret Nuances Across Emotional, Cultural, and Economic Contexts on 6 May
The Centre for Software and IT Management (CSITM) at IIM Bangalore hosted a panel discussion titled, ‘The Semantics of Meaning: Exploring NLP’s Capacity to Interpret Nuances Across Emotional, Cultural, and Economic Contexts’, on 6 May 2025. The session spotlighted recent interdisciplinary research, real-world use cases, and evolving best practices in NLP, making it relevant for academics, technologists, marketers, and policymakers alike.

IIM Bangalore hosted ‘Samyoga: A Carnatic-Hindustani Jugalbandi’ on 04th May 2025
IIM Bangalore presented ‘Samyoga: A Carnatic-Hindustani Jugalbandi’, a classical music concert featuring well-known Carnatic classical vocalist Manasi Prasad and acclaimed Hindustani classical music artiste Dr. Radhika Joshi, on 4th May 2025. The event was held on the lawns adjacent to the residence of IIM Bangalore Director, Dr. Rishikesha T Krishnan. Both artistes were alumnae of IIM Bangalore.

Leveraging artificial intelligence: the machine/human agentic impact on evolving practices in learning & development
Debolina Dutta, Anasha Kannan PoyilJournal Name: Behaviour & Information Technology
ABSTRACT: The practices and processes enabling learning within organisations have emanated from the metacognitive abilities of humans that have been ‘agentic’ in creating action plans, adopting goals, visualising outcomes, and providing direction and coherence. Rapid technological advancement has increased the adoption of emerging technologies, such as artificial intelligence (AI), in various Human Resource Management (HRM) domains, which demonstrate agentic behaviour. A perspective of human-centered AI (HCAI) is needed to understand better the development of structures and protocols for learning and development (L&D) practices in organisations with human-centered design, which is poorly understood. Our study adopts a practice lens to examine human and technology agents’ embodying structures and routines in L&D functions within organisations. We adopt an exploratory qualitative approach and analyze 24 HR & L&D leaders’ interviews by deploying Gioia’s methodology. We find that L&D practitioners currently use and plan to use AI in various applications, which change protocols and activities of human and technology agents. Based on our findings, we propose a conceptual framework for leveraging AI in L&D, operating with different structures, and encompassing various conjoined agencies.

Call for Papers: Centre for Public Policy to host XX International Conference on Public Policy & Management from 19 to 21 August
The Centre for Public Policy (CPP) will host the XX International Conference on Public Policy & Management from 19 to 21 August 2025, at the institute campus. The theme for this year’s conference is ‘Rethinking State Capacity in Delivering Public Policy’. The last date for complete paper submission is 15 June 2025, while announcement of acceptance results (for all categories of submissions) will be made on 30 June 2025.
For paper submission/registration, please visit: https://www.iimb.ac.in/cpp-xx-2025/cpp_login.php
For more details, please visit: https://www.iimb.ac.in/cpp-xx-2025/

IIMB receives Changemakers Award for campus-wide sustainable sanitary waste management
IIMB has been conferred the Changemakers Award by PadCare, an award-winning startup incubated at NSRCEL, the Institute’s entrepreneurship hub. The award was presented at the International Conference on Sustainability in recognition of IIMB’s pioneering efforts in implementing a scientific and inclusive model for sanitary waste disposal across the campus.
The award was received on behalf of IIMB by Ms. Komala Devi, Administrative Officer, Student Affairs and Hostel, in acknowledgment of her role in executing the initiative, under the leadership of Dr. Haritha Saranga, Chairperson, IIMB Sustainability Taskforce.
In order to implement a campus-wide solution for the disposal of sanitary waste, 70 PadCare bins were installed across hostels and academic blocks over the past year, ensuring that menstruators were able to manage sanitary waste with safety and dignity.
Advancing the Institute’s sustainability agenda within the higher education sector, the impact of the initiative has been both measurable and meaningful. More than 14,700 sanitary pads, amounting to over 590 kilograms of waste, have been scientifically recycled, preventing approximately 1,260 kilograms of carbon emissions. PadCare’s closed-loop model facilitated the sterilization and recycling of used sanitary products into reusable materials, significantly reducing the environmental burden posed by landfill disposal and incineration.

Research & Publications Office to host seminar on ‘Multi-Objective Personalization of Marketing Interventions’ on 4 June
The Office of Research and Publications (R&P) will host a seminar on, ‘Multi-Objective Personalization of Marketing Interventions’, to be led by Prof. Anuj Kapoor, University of Missouri (Marketing area), at 2.30 pm on 4th June 2025, at Classroom-P22.
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A celebration of Sri Shankara Jayanti 2025 through Vedanta Shravana at IIMB
In honor of Sri Adi Shankaracharya Jayanti, celebrated on May 2, IIM Bangalore hosted a profound session on ‘Vedanta Shravana’ on May 5 in the Institute’s auditorium. The event brought together seekers, scholars, and staff in remembrance of one of India’s greatest philosophers, celebrating not just his birth but the living legacy of his teachings.
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7th cohort of NSR Pre-doc concludes fellowship at IIM Bangalore on 1 May 2025
The valedictory ceremony of the N. S. Ramaswamy Pre-Doctoral Fellowship (NSR Pre-doc) programme at IIM Bangalore honoured a year of research, mentorship, and transformation for the seventh cohort of the one-year fellowship programme on 1st May, 2025. The 2024-2025 batch comprised 13 scholars, 7 women and 6 male fellows with diverse academic profiles.
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