Kids fashion…the sustainable and eco-friendly way

Kids outgrow clothes very fast and significant amounts of non-renewable resources get used to make their clothes that are used only for a short time. The start-up PureCloth.co has found a way to reinvent the way kids’ clothes are made.

To extend usage, PureCloth has devised the ‘Grow-with-me’ collection which applies the art of design featuring extendable outfits that grow along with the kids. The firm follows Circular Fashion Design Principles; all their outfits are designed and manufactured to be disassembled so that they can be repaired, reused, remade and recycled. To eliminate waste, it repurposes fabric scraps into hair accessories.