MBA students from IIMB win Air India SOAR Case Competition

Team Trilogy, comprising Ruby Catharin A, Ralpha Josephine Crency C and Santhosh S, all second-year MBA students at IIM Bangalore, has won the AIR India SOAR Case Competition 2023. They bested 12 teams from 27 B-schools across the country to win the top prize which includes a cash prize of INR 1.5 lakh, a round trip to London/Paris and vouchers.

The case competition had three rounds involving a PPT submission, a mentorship phase and the grand finale. Contestants had to choose one case from the four options provided. Team Trilogy, from IIMB, chose the Loyalty Program case and designed an innovative and differentiated loyalty value proposition for a global loyalty program with an Indian heart. They also prepared the ‘Go-to-Market’ strategy and developed a business P&L to check the feasibility of the suggested loyalty program.

“This was a truly transformative experience that helped us delve deep into the nitty-gritty of the Aviation Loyalty program whilst helping us learn and grow through the journey,” says Ruby Catharin.

The jury comprised top AIR India Executives including Suresh Tripathi, CHRO; Rajesh Dogra, CXO; Abhijeet Menon, Head – Strategic Procurement; and Gokul Kollayikal, Head – Product Management. Nipun Aggarwal, CCO, and Campbell Wilson, CEO, were present for the final presentation.