Inauguration of the first batch of the General Management Programme on Entertainment and Media Business

The General Management Programme on Entertainment & Media Business – Batch 1 was inaugurated on 25 November 2022, in hybrid mode. 

The programme is designed to address the urgent need to train and equip young managers with unique skill sets to grow and adapt in the fast-growing business segment of entertainment industry. The pandemic and the lockdowns resulted in a boom in the OTT business. OTT platforms have increased their production spends dramatically. 

The programme provides a framework to understand the key marketing and strategic issues facing organizations in the entertainment industry. There is a special focus on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, and publishing. The course is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking. It is for producers, directors, writers, development personnel and aspiring media executives.

Programme Directors: Prof. S Raghunath and Mr. Rajiv Menon, Indian Filmmaker