Digital Marketing Strategy

The rapid adoption of digital technologies by consumers and businesses has created several successful start-ups harnessing new business models that disrupt traditional industries ranging from publishing, retailing, telecom, entertainment, media, healthcare, travel, hospitality, and education to banking, financial services and insurance. The change in consumer behaviour while seeking information, interacting with each other or buying products and services has also transformed the marketing practices of established businesses. There is a need to build a solid digital marketing channel as well. With this objective, IIMBx has launched a course on Digital Marketing Strategy, taught by Dr. G Shainesh. 

The course offers an overview of the digital marketing landscape. It shows how digital technologies can help businesses identify opportunities and minimise risk using case studies.

Join here: https://learning.edx.org/course/course-v1:IIMBx+MK211x+1T2023/home