Professional Certificate in Brand and Marketing Research Strategy

As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using data and the art of creating strong connections with customers have become crucial in these challenging times. With a core focus on marketing research and brand management, this programme helps working professionals navigate their marketing plans. The programmes has three c ourses that introduce the learner to the fundamental concepts of marketing and offer the methodologies to design, implement, and interpret quantitative market research projects. The modules on brand management help learners strike a balance between strategy and emotion.