Management Development Programme for dealer network of Exide Industries Ltd

IIM Bangalore’s Executive Education Programmes conducted a three-day Management Development Programme for multiple cohorts of the pan-India based dealer network of Exide Industries Ltd. The initiative brought together diverse cohorts of first- and second-generation entrepreneurs from the Mobility segment (two, three and four-wheeler batteries) and the Reserve Power Home (RPH) segment (inverters and UPS), both of which are integral to Exide’s nationwide distribution ecosystem.

Programme Directors Dr. Y L R Moorthi of the Marketing area, IIMB, and Dr. Ashis Mishra, Chairperson, Post Graduate Programme in Enterprise Management and faculty of the Marketing area, IIMB, curated the learning experience with a focus on creating long-term customer value through strong relationship management and superior after-sales service, thereby strengthening brand loyalty and enabling sustained competitive advantage.